About La Valette
Canadian retail? Alex Attard lives and breathes it. And he’s the one behind La Valette Marketing and Product Brokerage.
Alex’s company was named after and inspired by French Nobleman and Grand Master of Malta, Jean Parisot de La Valette, who commanded the resistance against the Ottomans in 1565’s Great Siege of Malta, Alex’s homeland.
La Valette single-handedly organized Malta’s forces, and Alex is ready to do the same for you. He will rally his army of connections to make the best choice for your business.
At just 15, Alex got his first job in retail. For him, the best part about the job was being able to connect with the customer. Since then, he has carried that same passion into everything.
With 16+ years in various marketing roles at Canadian Tire behind him, he knows how to build relationships that drive results. And when he founded La Valette, he brought that same customer experience magic to his clients. Think gas and convenience, fundraising, international trade and quick service restaurants. If you need the right connection for your business, Alex delivers.
Startups and established manufacturer giants alike benefit from Alex’s unmatched network! Alex has been leading his own army for the past 14 years, and is ready to lead yours.
Our Services
Product Representation & New Business Development
Alex will get your product into the Candian retail market in the sector that best fits. He has a strong track record of success with the gas and convenience channel, but is not limited to that sector.
Canadian & International Manufacturer Sourcing
Struggling to find the right manufacturer for your product? Let Alex streamline the process. He’ll connect you with trusted partners, whether you’re looking for Canadian-made quality or global production.
Product Sourcing for Retail & Philanthropic Causes
Discover the perfect products to stock your retail chain or fuel your philanthropic mission. Alex’s sourcing expertise unlocks a world of possibilities, helping you achieve both sales and fundraising success.
Private Label Sourcing & Process Management
Are you looking to develop a private label program for your retail chain? Alex can source the right product and vendor to meet your sales objectives. He will present you with multiple options and will manage the relationship with the manufacturer throughout the entire process. Alex won’t give up until your product is on the shelf.
Marketing Services
Whether you’re looking for in-store digital technology, retail graphic design, or any other print and store fixture needs, Alex can help you. If you’re looking for specific products or services, don’t hesitate to reach out!