About La Valette
La Valette Marketing and Product Brokerage is run, owned and managed by Alex Attard, one man with a passion for Canadian retail.
Alex’s company was named after and inspired by French Nobleman and Grand Master of Malta, Jean Parisot de La Valette, who commanded the resistance against the Ottomans in 1565’s Great Siege of Malta, Alex’s homeland.
La Valette single-handedly organized Malta’s forces, and Alex is ready to do the same for you. He will rally his army of connections to make the best choice for your business.
Alex has worked retail since he was 15 years old and carried his passion for product and the customer experience with him throughout his career. He spent 15+ years in various marketing roles at Canadian Tire Corporation, where connecting people and building relationships were his strengths.
When Alex founded La Valette in 2011, he kept those same strengths and began connecting people in different industries.
Whether it’s gas and convenience, grocery, health, or supporting your online business, you name it, Alex’s vast network connects the right partner with the right retailer. So whether you’re a start-up or an established manufacturer, Alex can help!
Our Services
Product Representation & New Business Development
Alex will get your product into the Candian retail market in the sector that best fits. He has a strong track record of success with the gas and convenience channel, but is not limited to that sector.
Canadian Manufacturer Sourcing
Are you looking to have a product or product line made in Canada? Alex can find the right Canadian manufacturer for you.
Marketing Services
Whether you’re looking for in-store digital technology, retail graphic design, or any other print and store fixture needs, Alex can help you. If you’re looking for specific products or services, don’t hesitate to reach out!
Product Sourcing for Retail & Ecommerce
Are you looking for products for your e-commerce website? Alex can source the right products for you. Whether it’s your own website, Amazon or other e-commerce platforms, Alex can help.
Private Label Sourcing & Process Management
Are you looking to develop a private label program for your retail chain? Alex can source the right product and vendor to meet your sales objectives. He will present you with multiple options and will manage the relationship with the manufacturer throughout the entire process. Alex won’t give up until your product is on the shelf.